We’re lucky to have some of the brightest, most cross-functional columnists writing for us here at UX Booth. One of our columnists, Jennifer Leigh Brown, shares with us today a talk she’ll be giving in April about how to market to engineers in an ever-changing world of customers.
She’s written about user experience deliverables. She’s written about designing dashboards, creating personas, and collaborating effectively with variegated teams. Given her experience across various expressions of user experience design, it should come as no surprise that UX Booth columnist Jennifer Leigh Brown is an expert at effective communication. Which is why she’s the perfect co-host for an upcoming day of sessions around the topic “Marketing to Engineers.”
The day-long event—co-hosted by the company Jennifer works for, Godfrey, and CFE Media—will take place April 3, 2017, in downtown Chicago, IL.
Here’s the description from the event page:
You can’t just market to engineers anymore. The Internet of Things is rapidly transforming your industrial landscape. Today’s buyer might be a machine operator, a process engineer or a VP of manufacturing. The COO still matters, but IT professionals might sit at the table, too. Everyone in the enterprise will expect something different from your company and its products. Join us for new research on how you can reach this ever-expanding crowd of 21st-century buyers.
The structure will look a little something like this:
[It will be] a day of education on marketing to engineers. During the educational sessions, industry experts will discuss solutions and tactics for marketing to engineers effectively. The 2017 event will feature two engineers panels, a presentation on the latest Marketing to Engineers study, as well as the results from CFE Media’s “Marketer Research Study.
But learning from our awesome columnist isn’t the only thing you’ll get out of this event. Each registrant has a chance to enter into a drawing to win free research. The winner will receive two proprietary questions in CFE Media’s next “Marketing to Engineers” Research study. And runners up will win a customized Marketing to Engineers “Lunch and Learn” with the CFE Media team.
So if you’re in the Chicago area, or plan to be around April 3, 2017, check out the registration details on Eventbrite. And feel free to reach out to Jennifer on Twitter if you have any questions about her session!