Jerry Cao is a content strategist at UXPin where he creates in-app and online content. For the past 3 years, he has worked on improving website experiences through better content, design, and information architecture. He has previously worked at Brafton, DDB San Francisco, and Level Studios. His published work on product design and UX design can be found on TheNextWeb, VentureBeat, DesignModo, WebDesignLedger, and Speckyboy. You can follow him on Twitter @jerrycao_uxpin.