“Gadsby” (as he is commonly referred) is a founding partner and the Chief Experience Officer at O3 World. O3 is a digital product design and development agency located in the Fishtown section of Philadelphia. They handle the full life cycle of the digital product process, from positioning and roadmapping, to design and development, through analysis, ongoing iteration and support. Gadsby has more than 15 years of experience advising everyone from startups to Fortune 500 brands. At O3, he oversees strategic direction, user experience and user interface design for O3's work. In addition to his role at O3, Gadsby is an adjunct professor at Philadelphia University, where he teaches user experience design in the master's program for interaction design and media. He is a strong believer in a user-centered methodology to solving problems, and has a great passion for helping businesses and organizations find revenue opportunities through design and technology.