Anders Toxboe
Anders Toxboe

Anders Toxboe works as the head of Digital Development at the Danish Broadcasting Corporation (the Danish BBC) where he manages and leads the efforts of transforming the biggest media company in Denmark to being digital first.

Since 2007, he has been running a popular site called It has led him to explore, learn, and understand the mechanisms behind the user experiences we all take for granted.

In 2015, Anders created the Persuasive Pattern card deck - a physical brainstorm tool created to help UX practitioners implement Persuasive design in their daily work. The 2nd edition is available January 2018 at

On the web
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