Elsa Plumley has been working at Foolproof since 2007, helping clients design great digital experiences for their customers. She has a passion for conducting research to uncover emerging human behaviours and thinking about how businesses can respond to these. As one of Experience Design Directors at Foolproof, she consults with clients to advise them on how best to develop their digital offerings to survive and thrive in an increasingly competitive environment. She brings experience from her background in both psychology and marketing to help them to find the best balance in between customer and business needs.
