Frank Spillers is the founder of award-winning UX consultancy Experience Dynamics. He works with the world’s leading brands to deliver cutting-edge strategy for products, services, and experiences. His work focuses on competitive UX differentiation from an interface, to how organizations approach UX design and research. Starting out in the mid-’90s in VR usability, Spillers has consulted on 600 UX projects including enterprise web applications, mobile, products, and sites with conversion lifts up 83% and increases in revenue 200%. His work has transformed interfaces as well as organizational approaches to repeat UX success for Nike, IBM, Microsoft, Intel, Logitech, and The World Bank.