Gayle Frassenei is a journalist-turned-project manager-turned marketing writer who was launched into the world of content strategy after being assigned to a major redesign project about four years ago. As an editorial manager and senior writer at Vanguard, she can now filter spreadsheets with the best of 'em and helps educate and guide her marketing and business teams on what content they have and what they might want to do with it. Gayle is a firm believer in the idea that if you're going to do something, do it right—then use what you've done to add value for your clients and your business.
