Patrizia Bertini is a user experience researcher, social scientist, author, certified LEGO® SERIOUS PLAY® (LSP) facilitator, journalist and experimenter. Currently a UX consultant at London-based agency Foolproof, Patrizia explores the potential of co-creation to create meaningful experiences, products and services that impact positively on both brands and people’s lives. Passionate about creativity, she has been experimenting with LSP since 2009 and has used the method in several contexts, including journalism, academia, management and business.
