Sara Wachter-Boettcher runs a content strategy consultancy based in Philadelphia, where she works with clients like The Home Depot, Trek Bicycles, The Bill & Melinda Gates Foundation, The Associated Press, and Harvard. She is the co-author of Design for Real Life, with Eric Meyer; the author of Content Everywhere; and a past editor-in-chief of A List Apart. Find her on Twitter @sara_ann_marie or at sarawb.com.
